Ashwika Rathour
A practitioner working at the seam of business, sustainability, and the slow craft of building something that lasts.
A practitioner at the seam
A short note on what I do, why I do it, and where I'm headed.
Ashwika is a postgraduate sustainability researcher and emerging strategist, currently reading for an MSc in Sustainability and Management at the University of Bath. Her work moves between business strategy classrooms and grassroots impact — between the lecture halls of Bath and the diya-makers of Maharashtra.
She has spent the last three years winning business plan competitions, mentoring student leaders for the Indian Development Foundation, and consulting for the American Museum and Gardens at Bath. She prefers projects that begin in the field and end in something that ships — markets that mobilise, communities that earn, ideas that last.
Honour'd moments
Wins, mentions, and stages — collected here briefly. The fuller story belongs to the work itself.
In the field
Two internships, both in motion — laboratory analysis virtually, and grassroots social work on the ground.
- Analysis of different protocols for optimization needs
- Summarising findings and surfacing project insights
- Promoting and selling handmade diyas crafted by children of the NGO
- Storytelling, packaging, and channel design for the children-led campaign
What I've built
Four projects across two universities and two NGOs — most live where business strategy meets craft.
Skills & tools
Three families of skill — soft, technical, and analytical. Useful in roughly that order.
Corporate
- Communication
- Adaptability
- People Skills
- Social Listening
Technical
- Canva
- MS Office
- Google Forms
Hard
- Ideation
- Strategy
- Business Management
- Avid Reader
Where I studied
Two countries, three concurrent degrees, a school where it all began.
Certifications & positions
Smaller commitments — courses being completed, posts being held.
Certifications
- CRM
- Fundamentals of Digital Marketing
Positions of Responsibility
- Water Management
- Creative Team Member & Event Head
Let's begin something
For collaborations across sustainability, social-enterprise, business strategy, or any quiet idea that needs warmth and rigour.